b. Consulting Cambodia and BizKhmer Digital Media Announce Strategic Partnership to Fuel F&B Growth

[Phnom Penh, Cambodia – November 7, 2024] – b. Consulting Cambodia, a leading hospitality and F&B consultancy firm, and BizKhmer Digital Media, a renowned digital marketing agency, today announced a strategic partnership to provide comprehensive and synergistic innovative solutions to the Cambodian food and beverage industry.

This collaboration brings together b. Consulting's deep expertise in hospitality and F&B operations with BizKhmer Digital Media's cutting-edge digital marketing capabilities. The partnership will offer businesses a unique blend of services designed to enhance their brand presence, optimize operations, and drive growth in the dynamic Cambodian market.

"We are thrilled to partner with BizKhmer Digital Media," said Florian Bohême, Managing Director of b. Consulting Cambodia. "Their digital marketing expertise perfectly complements our consulting services, allowing us to offer a truly holistic approach to our clients. Together, we can empower F&B businesses to thrive in today's competitive landscape."

Yorn Sophearith, Founder and Managing Director of BizKhmer Digital Media, echoed this sentiment. "This partnership marks a significant step forward for both our companies," he stated. "By combining our strengths, we can provide unparalleled support with more business values to F&B businesses, helping them achieve their goals and reach new heights of success."

The partnership will offer a range of synergistic solutions, including:

• All-in-One Opening Package: Comprehensive support for new restaurant openings, covering everything from concept development to marketing and launch strategies.

• Business Expansion: Guidance for launching successful franchises, including training, financial planning, and marketing support.

• Time for Rejuvenating: Services to modernize F&B outlets, refresh their brand image, and enhance customer experiences.

This collaboration aims to provide F&B businesses with the tools and expertise they need to navigate the challenges and capitalize on the opportunities in the evolving Cambodian market.

Direct Quotes:

Florian Bohême, Managing Director, b. Consulting Cambodia: "This partnership is a game-changer for the Cambodian F&B industry. We're combining our strengths to offer a one-stop solution for businesses looking to succeed in this exciting market."

Yorn Sophearith, Founder and Managing Director, BizKhmer Digital Media: "We're not just helping businesses survive; we're empowering them to thrive. This partnership will provide the fuel for F&B businesses to reach their full potential."

Indirect Quotes:

Mr. Florian emphasized the importance of combining operational expertise with effective digital marketing to achieve sustainable growth in the F&B sector.

Mr. Sophearith highlighted the partnership's commitment to providing innovative solutions that address the unique challenges faced by F&B businesses in Cambodia.

Navigating Sustainable Tourism in the ASEAN Region: Insights from Ms. Catherine Germier-Hamel

In a world where sustainable tourism is essential, Ms. Catherine Germier-Hamel is a leader in the field. With over 30 years of experience in Africa, Latin America, and Asia, she promotes tourism practices that honor cultural heritage and protect the environment.

Recently, Ms. Catherine Germier-Hamel participated in the last UNESCO webinar titled “Addressing the Challenge of Plastic Use in Travel: From Policy Formulation to Practical Application.” The seminar explored strategies for reducing plastic waste in the tourism sector. This UNESCO series focuses on tourism in waterside cities across the ASEAN region and aims to support the sustainable development of the ASEAN tourism industry, which boasts a rich cultural heritage and is experiencing significant growth.

In conjunction with this, b.Consulting has been collaborating with UNESCO to help Cambodia’s tourism sector adopt sustainable best practices, ensuring that its development benefits both the environment and local communities.

But why do we focus on Tourism?

“Tourism is a cornerstone of the Hospitality and Food & Beverage industries. By embracing sustainable practices, we enhance the guest experience while benefiting local communities and the environment. Remember, a thriving tourism sector directly supports and drives the success of hospitality and F&B businesses.”

Now, let’s explore Ms.Catherine insights on how to achieve these goals and see how this is also beneficial for Cambodian Business.

1. Catherine - could you provide your biography please?

“I am Catherine Germier-Hamel, a French professional in sustainable tourism development, marketing, and branding, with over three decades of experience across Africa, Latin America, and Southeast/Northeast Asia. My career began in environmental utility management in developing nations, which laid the groundwork for my focus on sustainability. In 2005, I transitioned to sustainable tourism and relocated to South Korea at the same time. I started to promote sustainable wine tourism then worked as F&B Marketing Manager at Novotel Gangnam Hotel. From 2008 to 2014, I served as the Director of Global Programs at the ST-EP Foundation, established in Seoul under the Sustainable Tourism for Eliminating Poverty (STEP) initiative of the World Tourism Organization (UN Tourism). In 2014, I became an independent consultant and for two years, I founded Millennium Destinations, an impact-driven and human-centric tourism consultancy, and I co-founded the travel platform Herost in 2019. I then moved to Cambodia early 2022 as the CEO of Destination Mekong, a Destination Management and Marketing Organization promoting sustainable tourism ecosystems in the Mekong region. In July 2024, I joined the World Bank as a part-time consultant for the Cambodia Sustainable Landscapes and Ecotourism Project (CSLEP). I hold a master’s degree in business administration, and a postgraduate degree in Sustainable Tourism Development.”

2 What are the primary challenges that ASEAN nations currently face as they work to transition their tourism sectors towards more sustainable practices?

“I would say the most common and universal challenge in transitioning towards more sustainable practices is moving from good intentions to action. The concept of sustainability is still vague for many, and in the absence of easily understandable and accessible guidelines and standards, the usual approach is business as usual. There is a general lack of knowledge and awareness of sustainability principles that can guide more positive and responsible behaviors, both from consumption and production, and demand and supply perspectives.

As ASEAN nations work to transition their tourism sectors towards more sustainable practices, they face significant obstacles, particularly in reducing waste and pervasive plastic pollution, especially single-use plastics. It is essential to be pragmatic, holistic, and realistic in addressing these challenges. Plastic pollution not only harms ecosystems and people’s health but also contributes to eco-anxiety, especially among the youth, which can be paralyzing. However, the younger generations are particularly desperate for change and are the ones who can drive grassroots initiatives. To effectively tackle these issues, they need to be educated and guided.”

3. Based on your extensive experience, could you elaborate on some of the most innovative or impactful initiatives you have observed tourism stakeholders implementing to significantly reduce plastic waste?

“Plastic is ubiquitous, and to be honest, it is very convenient and handy. On the other hand, single-use plastic is an aberration. It is too easily disposable, and there are no specific incentives or strong deterrents to stop using it. In addressing plastic waste, I recommend both sanctions and incentives throughout the entire customer journey, starting from the planning stage and continuing through their arrival, accommodation, transportation, activities, experiences, and food and beverage choices, among others. Even before they arrive at their destinations, especially when traveling by air, tourists are already using a copious amount of plastic.

It's crucial to make travelers commit to sustainable practices and send them both overt and subliminal messages about reducing plastic use. If negative behaviors can become viral, so can positive ones—good practices can spread and create a ripple effect. Everyone can play a positive role in this effort, especially professionals in direct contact with travelers, such as drivers, front office staff, waiters, and tour guides. These individuals can influence tourists' behavior through their actions and communications, reinforcing the importance of sustainability at every touchpoint.

It is also important that all stakeholders in the tourism industry work in unison. Local communities play a vital role in these efforts as they are at the center of any travel experience and are directly affected by the negative impacts of tourism activities. But are they aware of the danger of plastic while they probably don’t know other alternatives? The basic rule of hospitality is to welcome guests in a tidy and clean environment, which is not only a matter of dignity but also brings direct and indirect benefits. Understanding the "why" behind these actions is essential for creating lasting change.”

4. How crucial is the integration of intangible cultural heritage and creativity in promoting sustainable tourism models, particularly within ASEAN waterway cities?

“Integrating intangible cultural heritage and creativity is crucial in promoting sustainable tourism models, particularly in ASEAN waterway cities. By leveraging cultural heritage, we create unique experiences that foster environmental stewardship and reduce reliance on plastic. This approach preserves cultural identity while encouraging sustainable practices among both tourists and locals.

Through soft power, the integration of these cultural elements creates a strong sense of place, leading to deeper connections between visitors and local communities. Such connections enhance awareness of the locals' needs and expectations, promoting greater respect and appreciation for their hospitality, uniqueness, and values. When tourists engage with the local culture in a meaningful way, they contribute to preserving that culture and supporting sustainable tourism models that benefit both the environment and the community.”

5. From your perspective, what are the most important ways that prominent international organizations such as UNESCO can effectively support ASEAN countries in achieving their tourism sustainability objectives?

“To effectively support ASEAN countries in achieving their tourism sustainability objectives, international organizations like UNESCO should ensure that their efforts are coordinated and harmonized to maximize impact. These efforts must prioritize empowerment and inclusiveness, making sure no one is left behind. Additionally, encouraging independence and proactivity among ASEAN nations, while keeping strategies simple and practical, is essential.

UNESCO can also promote public-private partnerships that drive meaningful change. With numerous global and regional initiatives available, ASEAN countries can easily join these efforts. International organizations, particularly UN agencies, can set global standards and disseminate good practices to foster commitments and, most importantly, the development of actionable plans.

A prime example is the Global Tourism Plastics Initiative, led by UNWTO and UNEP in collaboration with the Ellen MacArthur Foundation and supported by an Advisory Group. This initiative unites the tourism sector behind a common vision to address the root causes of plastic pollution. It encourages businesses, governments, and other tourism stakeholders to lead by example, transitioning towards a circular economy for plastics.

UNESCO can support ASEAN countries by facilitating knowledge exchange, providing technical assistance, and promoting best practices in sustainable tourism. By fostering collaboration among stakeholders, UNESCO can help implement scalable solutions that enhance the sustainability of the tourism sector and address critical environmental challenges, such as plastic pollution.”

6. As an expert, what advice would you give to tourism businesses in ASEAN on reducing plastic waste and becoming more environmentally sustainable?

“To reduce plastic waste, they should primarily focus on reducing plastic waste and eliminating single-use plastic in their operations. They should also adopt viable alternatives that meet the needs of all stakeholders. The traditional refuse-reduce-reuse-recycle approach should be complemented by RElating to the local communities, REconsidering current practices, and REprogramming personal and organizational habits. Behavioral change should focus on gains rather than losses, using nudges to promote sustainable production and consumption patterns. It is crucial for all stakeholders to work together at a destination level to achieve meaningful change.

In conclusion, while plastic is a convenient material that will not disappear, the absurdity of single-use plastics must be addressed through collaborative efforts and innovative solutions that prioritize the wellbeing and dignity of host communities. A strong political will and a stronger focus on the underlying reasons for cleanliness and hygiene are essential in driving these changes.”

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Millennium Destinations

Positive Places, Practices, Experiences

Sustainable Tourism Development, Marketing, and Branding

Contact Information:

Phone: +855 812 911 74

Email: catherine@millenniumdestinations.org   

Website: www.millenniumdestinations.org  

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Contact b.Consulting

(+855) 10 518 700

Email address: contact@bconsultingcambodia.com 

Celebrate the Mid-Autumn Festival l Homemade Recipe Lotus Mooncakes with Salted Egg Yolks Flavor

As the Mid-Autumn Festival approaches, families come together to enjoy mooncakes, lanterns, and the beautiful full moon. Among the many delicious fillings for mooncakes, salted egg yolk stands out as a favorite, particularly among Cambodians. It adds a savory flavor that perfectly balances the sweetness of the cake. This delightful treat is cherished not only in China but also in Cambodia!

Why Choose Homemade Lotus Mooncakes with Salted Egg Yolks Flavor?

• Customization: Tailor the fillings to suit your taste preferences.

• Freshness: Enjoy the delightful flavor of freshly made mooncakes.

• Tradition: Create memorable family moments by baking together

Now, let’s walk through a simple recipe to make these delicious mooncakes at home! The process involves four key steps, so be sure to understand each one before you begin. This recipe yields around 8 mooncakes, making it perfect for celebrating the Mid-Autumn Festival. Let’s get started!

First take a look at the ingredients:

For the Golden Syrup:

• 1/2 pound of granulated sugar (which is about 1 cup and 2 tablespoons)

• Water: 1/2 cup of water

• Lemon Juice: From half a lemon

For the Lotus Seed Paste Filling:

• 12 ounces dried lotus seeds (pre-halved is best)

• 4 to 4 1/2 cups water (for cooking the seeds)

• 1 2/3 cups powdered sugar (icing sugar or confectioner’s sugar)

• 1¼ cups peanut oil or corn oil

• 1/3 cup maltose (a sweet syrup)

For the Mooncake Dough:

• 200g all-purpose flour

• 120g golden syrup 

• 1/4 tsp alkaline water (lye water)

For Assembly:

• 8 salted egg yolks (baked or steamed until cooked)

For the Egg Wash:

• 1-2 egg yolks

• 1-2 tablespoons water

Secondly the tools:

• Saucepan

• Mixing Bowl

• Plastic Wrap

• Food Processor

• Large Pot

• Spatula or Wooden Spoon

• Measuring Cups and Spoons

• Mooncake Mold

• Parchment Paper

• Baking Sheet

• Pastry Brush

Instructions:

Step I: Make the Golden Syrup (you can also buy it at the convenience stores if you prefer, but making it at home is always a better option for freshness and flavor)

1. Heat Sugar and Water: In a saucepan, combine granulated sugar and water. Heat over medium heat, stirring until the sugar dissolves.

2. Add Lemon Juice: Once boiling, add lemon juice, stir briefly, and reduce heat to low.

3. Simmer: Simmer for 60-70 minutes without stirring, until the syrup turns light amber. If too thick, add hot water to thin.

4. Cool and Store: Pour into a heat proof container, cool completely, and store in the refrigerator.

Step II: Make the Lotus Seed Paste Filling

1. Prepare the Lotus Seeds: Split, remove green centers, rinse, and soak seeds overnight. Drain and rinse.

2. Cook the Lotus Seeds: Simmer with 4 cups of water for 30 minutes until softened. Cool and drain.

3. Make the Lotus Puree: Puree seeds in batches, adding reserved liquid until smooth. Transfer to a pan.

4. Cook the Lotus Paste: Heat and stir constantly, adding oil, sugar, and maltose in batches. Cook until slightly firmer.

5. Cool and Store: Cool completely and store in the refrigerator.

Step III: Prepare the Dough

Mix the Dough: Combine flour, golden syrup, and alkaline water in a bowl. Mix until smooth. Cover with plastic wrap and let rest for 30 minutes. Meanwhile, ensure the lotus paste is slightly firmer and can hold its shape, then allow it to cool completely. Once cooled, store the lotus filling in an airtight container in the refrigerator, you can make this a day ahead for easier handling after chilling.

Step IV: Assemble the Mooncakes

1. Prepare the Filling: Divide lotus seed paste into 8 portions. Flatten each, place a salted egg yolk in the center, and wrap into a smooth ball. Set aside.

2. Shape the Mooncakes: Divide dough into 8 portions. Flatten, place a filled paste ball in the center, wrap dough around it, and press into a mold.

3. Bake the Mooncakes: Preheat the oven to 350°F (175°C). Line a baking sheet with parchment paper. Brush mooncakes with egg wash (1-2 egg yolks mixed with 1-2 tablespoons water). Bake for 15-20 minutes until golden brown.

4. Rest and Enjoy: Let mooncakes rest for 1-2 days. Store in an airtight container. 

Now that you have gathered all the ingredients, you're ready to embark on this delightful baking journey! Making mooncakes is not just about the end product, it's about sharing the experience and joy with family and friends. So, roll up your sleeves, enjoy the process, and savor the delicious results. Happy baking, and may your mooncakes bring warmth and happiness to your Mid-Autumn Festival celebrations! 🌕🥮

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Contact b.Consulting

(+855) 10 518 700

Email address: contact@bconsultingcambodia.com